Duck! and Gather

The Brand Underground

Posted on: August 16, 2006

A couple of weeks back, the New York Times magazine ran a story called “The Brand Underground.” To me, this article is the follow-on to the magazine’s article back in 2004 on the word-of-mouth marketing phenomenon. Reading this current article, I experienced the same feeling of horror and revulsion that I experienced reading the earlier piece. For me, the basic theme of each piece is: The money has gone too far (podcast from 2005).

Here’s my current podcast on this phenomenon: (86) The Branding Underground

for the money has gone too far

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